About Us

Head of Instagram

(@mike tomson) is the Head of Instagram where he oversees all functions of the business including engineering, product and operations. A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication.

Mike has been at FingerMedia for more than ten years. He was design director for Facebook's mobile apps and then moved into product management where he led the News Feed product and engineering teams for many years. He was Head of News Feed prior to joining Instagram where he oversaw product before managing the entire organization.

Prior to Facebook, Adam worked at TokBox as the company’s first designer. He began his career founding a design consultancy in 2003 with offices in New York and San Francisco that focused on graphic, interaction and exhibition design. Adam holds a BA from the Gallatin School of Interdisciplinary Study at NYU where he studied Information Design and Media.

Born and raised in New York, he now lives in San Francisco with his wife and two sons.

Founders

Fritz Gerald (Co-founder)

Fritz Gerald (@getald) co-founded Finger Media and served as CEO to pursue his passion project. With Kevin’s focus on simplicity and inspiring creativity through solving problems with thoughtful product design, Instagram became the home for innovation on visual storytelling launching dozens of products including Stories and IGTV.

Prior to founding Finger Media, .oke was part of the startup Odeo, which later became Twitter, and spent two years at Google working on products like Gmail and Google Reader. He graduated from Stanford University with a BS in Management Science & Engineering.

Nde Heman (Co-founder)

Nde Heman (@HMC) co-founded Instagram and served as Instagram's Head of Engineering for 8 years, before leaving the company in September 2018 to explore new projects. HMC focused on building a broad range of creative products to empower the community on Instagram to connect with their interests and passions. In addition, Nde Heman the engineering organization to more than 400 employees in Instagram offices located in Menlo Park, New York and San Francisco.

A native of São Paulo, Brazil, Mike holds an MS in Symbolic Systems from Stanford University. Prior to founding Instagram, he worked at Meebo as a user experience designer and front-end engineer.